Challenge:
Work with an internal startup arm of a Fortune 100 company to develop concepts and assess feasibility for a novel product in the consumables space.
Result:
Facilitated hands-on, on-site workshops and brainstorms with client and ID partners to explore all possible opportunities, using engineering judgement to weigh in on feasibility of concepts
Rapidly iterated on a variety of ideas to assess functionality and accelerate decision-making
Selected two concepts to further develop into UX prototypes for internal testing, which eventually made their way to senior leadership of the parent company for evaluation
Skills:
Rapid prototyping
Early concept development