Challenge:

  • Work with an internal startup arm of a Fortune 100 company to develop concepts and assess feasibility for a novel product in the consumables space.

Result:

  • Facilitated hands-on, on-site workshops and brainstorms with client and ID partners to explore all possible opportunities, using engineering judgement to weigh in on feasibility of concepts

  • Rapidly iterated on a variety of ideas to assess functionality and accelerate decision-making

  • Selected two concepts to further develop into UX prototypes for internal testing, which eventually made their way to senior leadership of the parent company for evaluation

Skills:

  • Rapid prototyping

  • Early concept development